How Florida Law Firms Can Attract More Clients In 7 Easy Lead Generating Boosts

Guest Post By Amos Faulkner

We’ve all seen the commercials telling injured people to contact a 1-800 number for an attorney near them. While this is one way that law firms can attract leads, it is far from the only avenue where new customers are acquired. Today, we take a look at a few ways that your own small law firm can find more clients.

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Define what you want (and what you don’t).

Generating leads takes more work than just knowing you want new customers. You have to determine your goals, be intimately familiar with your customers' mindset, and know the types of customers you don’t want.

Make yourself easy to find.

One of the greatest things about the digital world is you don’t always have to search for customers, your customers can search for you. However, you must be findable and present the right information online to attract attention. Prioritize search engine optimization using keywords that are most closely aligned with what you offer.

Get included in directories.

Directory websites made for attorneys, including FindLaw, Avvo, and NOLO, are a great way to compete against other legal service providers. These types of sites can help you generate leads by the sheer number of people that visit them. Justia, for example, has traffic of more than 3.3 million people each month.

Provide valuable content.

Although your time and expertise are valuable, you can make a great first impression on potential customers by offering some of your knowledge without the attorney price tag. According to Michael Page, corporate law, litigation, intellectual property law, health care law, and family law are among the top most in-demand legal areas. Provide content on your site, social media, and in your office that addresses common concerns and can help your client base decide when they really need an attorney.

Create referral relationships.

Case referrals are common in all legal fields, and there are many reasons that referrals happen. Sometimes, an office is short on staff. Other times, they have clients looking for services outside of their area of practice. Get to know other attorneys in your area and begin a referral relationship that helps you both grow.

Manage your reputation.

Online reputation management is the practice of knowing what’s being said about you in the digital realm and taking steps to ensure that the words that are swirling around on the internet are truthful and show you at your best. Unfortunately, there is no way to avoid all instances of bad press or negative reviews. However, how you respond to unflattering commentary can mean the difference between driving other customers away and showing that you care enough to engage in a public and transparent dialogue.

Use social media.

Social media is not just for people that want to engage with one another, it’s an excellent tool for businesses as well. Make sure that you capture all of your social media sites, not just your directory listings. Social media allows you to share your legal practice with the world, and it just so happens that it also ties into your SEO, content, and online reputation management strategies.

As long as there are laws, there will always be a need for attorneys that can help people and businesses navigate them. Competition is fierce, and the way that you generate leads matters now more than ever. From understanding your lead generation goals to managing your online reputation and social media accounts, the above tips can help you build your practice so that you can help as many people as possible.

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