You know what they say: if you can’t be found, you can’t win the game. That’s where Google My Business (GMB)—now Google Business Profile—steps in. Think of GMB categories as the GPS for your business, guiding customers straight to your front door (virtual or physical). With over 4,000 categories to choose from, it’s like a buffet where picking the wrong dish could leave people hungry for what you actually offer.

Scale your small business effectively with the Six S Framework. Discover actionable tips on staffing, shared values, structure, speed, scope, and funding to ensure sustainable growth and long-term success.

We — at Tocobaga — have been working with a lot of small-to-medium law firms as clients. Specifically, we experienced a lot of digital marketing performance success for personal injury law firms... and realized most Americans do not know what to do in an accident.

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A degree off on the compass heading on a long enough journey, you end up far from your destination. You end up lost.

In today's competitive business landscape, it's more important than ever for companies to have a strong marketing strategy. However, not all businesses have the budget or resources to hire a full-time CMO. This is where fractional CMOs come in.

A fractional CMO is a marketing professional who works with a company on a part-time basis. This can be a great option for businesses that need help with marketing but don't have the budget for a full-time CMO.

Are you thinking about selling your business? If so, you're not alone. Every year, thousands of businesses are acquired by larger companies. And while selling your business can be a great way to cash out and move on to the next chapter of your life, it's important to make sure you get the most out of the deal.

In this blog post, we'll discuss some tips for getting your business acquired at maximum value. We'll cover everything from getting your business ready for sale to negotiating the best possible price.

Ahh, marketing budgets. They’re so much fun to create, said no restaurant operator ever. They require a notorious deep-dive into your business, dredging up dizzying questions. How much should my marketing budget be? Are we seeing results from our current marketing strategy? Are we going to have to get on more apps? Is it even worth it?